Mahaana is leading fintech innovation as Pakistan’s first digital wealth management company. We empower individuals to achieve superior investment returns tailored to their unique goals and risk profiles. We’ve launched an ETF on the Pakistan Stock Exchange and introduced a fund that’s a top performer in its category. As we enter a high-growth phase, our commitment to revolutionizing the investment landscape remains steadfast, making it more accessible, efficient, and personalized for all.
As an Associate Product Marketing Manager, you will play a pivotal role in developing and executing comprehensive marketing strategies for our products. You will work closely with cross-functional teams to ensure our marketing efforts are cohesive, impactful, and aligned with our business goals. Your responsibilities will span a variety of marketing disciplines, including social media, SEO, PPC, content marketing, and more. The ideal candidate is a versatile marketer with expertise in product positioning and messaging, and a passion for creativity and data-driven decision-making.
- Marketing Strategy Development: Create and implement multi-channel marketing strategies to promote products and drive engagement, including social media, SEO, PPC, email marketing, content marketing, and more.
- Product Positioning and Messaging: Develop and refine product positioning and messaging to effectively communicate value propositions and differentiate our products in the market.
- Market Research: Conduct market research to identify customer needs, competitive landscape, and market trends. Use insights to inform marketing strategies and product positioning.
- Content Creation: Develop engaging content for various platforms, including social media posts, blog articles, email newsletters, and website copy. Collaborate with design and content teams to produce high-quality assets.
- Campaign Management: Plan, execute, and optimize marketing campaigns across different channels. Monitor performance metrics, analyze results, and adjust strategies to improve effectiveness.
- Social Media Management: Manage and grow our social media presence by creating and scheduling posts, engaging with followers, and leveraging analytics to enhance performance.
- Collaboration: Work closely with sales, product development, and other teams to ensure alignment of marketing strategies with business objectives and product launches.
- Reporting and Analysis: Track and report on key performance indicators (KPIs) for marketing campaigns. Provide actionable insights and recommendations for continuous improvement.
- Bachelor’s degree in Marketing, Business, Communications, or a related field.
- 2+ years of experience in product marketing, digital marketing, or a similar role.
- Strong understanding of various marketing channels, including social media, SEO, PPC, and content marketing.
- Proficiency in marketing tools and platforms such as Google Analytics, Google Ads and social media management tools
- Experience with Canva for creating marketing materials is preferred.
- Excellent written and verbal communication skills, with a keen eye for detail and creativity.
- Ability to analyze data and make data-driven decisions.
- A proactive, collaborative, and results-oriented mindset.
- Experience in the financial sector is highly preferred.
- Experience with A/B testing and conversion rate optimization (CRO).
- Competitive salary and benefits package.
- Professional development and growth opportunities.
- Medical insurance
